Maximize your chances of admission with a scientific approach
Use behavioral science to create a winning resume
Learn the whys and hows behind the questions
Multi-pronged approach to getting you to where you want to be
People make over 95% of their decisions using unconscious mental shortcuts, also known as heuristics.
Behavioral science marketers use the science of heuristics to influence decisions in every industry – from booking airline tickets online to buying peanut butter in the store.
By applying behavioral science to your MBA application and interview responses, you can influence the final decision in your favor.