Sabrina is a behavioral scientist with 10 years of international marketing and communications consulting experience. Most recently, she was the Director of Innovation at Newristics, where she worked for brands across all industries from consumer product goods, to retail, and even pharmaceuticals.
She’s studied decision heuristics, also known as ‘mental shortcuts’, and knows how to apply them to all communication forms (written or spoken) to influence the decision-making process.
Sabrina started Ace the Fit to provide the most cutting-edge, science-based feedback on all communication forms for young professionals: resumes, essays, business-school applications, and interviewing techniques.
She excels at working with young professionals and takes the time to explain the science at each step to ensure her clients understand the WHY and the HOW.
Sabrina earned her MBA degree from INSEAD, and studied on both campuses in Singapore and France. She also holds a Bachelor of Science degree in Business Management from Babson College, located in Boston, Massachusetts. Sabrina was born and raised in Chicago, IL, USA, but has also lived and worked in Europe, Central Asia, and East Africa.
Sabrina spends her free time writing about behavioral science, systematics and systems thinking, and relationship communication.