What Is Behavioral Science?

Behavioral science is the study of people and their decisions. It includes perspectives from a variety of domains such as economics, psychology, sociology, and anthropology.

In recent times, we’ve discovered how human beings make decisions using a set of quick mental programs called heuristics. The more we understand how these patterns work, the better we can apply it in our communication to achieve our objectives. In this case, it is to put your best foot forward in the MBA application process.

Born out of the labs and offices of leading researchers, practitioners, and journalists, Ace The Fit makes valuable insights gathered from behavioral science accessible and useful to young professionals applying for MBA programs all over the world.

Want to know how you can benefit from this approach?